Copy

Ensure that your copy is inclusive so that all users can access and understand your content.

Improve copy by using a readability tool to help identify any sentences or phrases that may be a challenge for some people. Two of these tools are Readable and Hemingway Editor.

Tips for writing inclusive copy

Use clear and concise language

Write in plain language, avoid jargon, and complex sentence structures. Keep your copy simple and straightforward so that all users can understand.

Format for readability

In general, keep copy blocks short and scannable at about 50 words per block. Instead of centering copy blocks, left align copy for consistent character and word spacing. Text in all caps can be difficult to read for many people, so limit all-cap headlines or blocks of text.

Organize content with headings

Use heading tags (h1, h2, h3, etc.) to create a logical structure for your content. Headings help screen readers and other assistive technologies navigate the page and understand the hierarchy of information. Go to Headings for more information on how to structure your page headings.

Write descriptive link text

Instead of using generic phrases like “click here” or “read more,” use descriptive link text that indicates the destination or purpose of the link. This helps users with screen readers understand where the link leads. Go to Links for more information and tips for descriptive link text.

Add alt text to images

Provide alt text for all images on your website. Alt text describes the image so that users using assistive technology such as screen readers can understand the purpose and why it is relevant to your copy. Go to Images for more information on adding alt text.

Use descriptive captions and transcripts

For videos and audio content, include descriptive captions or provide transcripts. This benefits users with hearing impairments and those who might have difficulty accessing multimedia content. Go to Video for more information on when to use captions and transcripts.

Ensure color contrast

Make sure there is sufficient contrast between text and graphics and background colors. This is important for users with low vision or color blindness. Go to Color Contrast for more information and standards for using color.

Provide clear error messages:

When users encounter errors or form validation issues, present clear and descriptive error messages to guide them in resolving the problems.